"I educate children for freedom"
Initiated in 2018, Arte Desde Pequeños (Art Beginning in Early Childhood) is a unique program in the world. Each year children from Mexico City have the opportunity to exhibit their drawings and paintings in the largest public gallery in the city.
For two weeks, the images are projected on digital billboards located in strategic locations around the city.
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The campaign recently received
the 2019 Totem award for
The Best of Out-of-Home-Advertising as “The Best Campaign With a Cause.”
In its first year, #ArteDesdePequeños reached more than 500,000 interactions on social media networks and received hundreds of submissions by young artists.
The program runs for six weeks and exhibits the works of all of the artists that respond to the call for submissions.
